Elements and Performance Criteria
- Research type as visual communication
- Analyse design needs
- Develop ideas for typographic solutions
- Assess typographic options in the context of the brief
- Identify and access sources of information and ideas about type to inform work
- Experiment with different type fonts, faces and styles to determine suitability
- Explore the creation of type through hand drawing and a range of media based on the needs of the brief
- Consider the impact of the delivery platform and any production issues on type selection
- Evaluate and select typographic approaches for their potential to meet the communication need
- Produce and present visual representations of design ideas and confirm as required
- Manipulate and integrate type
- Apply a detailed knowledge of type fundamentals to explore options for type design
- Use advanced technical features of software with skill and confidence to manipulate and arrange type
- Explore different ways of integrating type within the design
- Identify and resolve technical problems based on developing expertise
- Integrate type within the overall design
- Realise the design solution by working with the fundamental elements and principles of design
- Integrate other visual design components into layouts
- Explore ways of integrating all elements of the design
- Realise a final design where the approach to type supports key communication objectives
- Establish and follow protocols for saving, exporting and storing work
- Evaluate typographic design solutions